ETHICAL GRAPHIC DESIGN & MARKETING EXPERTS
We know great design isn’t just about looking good and making a difference. We’re here to help nonprofits, wellness brands, mental health professionals, healthcare, and ethical businesses stand out with branding, design, and marketing that means something.
At Metro-Designs, we believe creativity has the power to make a real difference. Our goal is simple: to use design and storytelling to uplift communities, support mental wellness, and help mission-driven organizations make a lasting impact. Every brand has a story, and we want to help you tell yours in a way that feels authentic, meaningful, and true to who you are. Whether you're a nonprofit making the world a better place, a wellness brand helping people live healthier lives, or an ethical business committed to positive change, we’re here to bring your vision to life in a way that truly connects with people.
We care deeply about ethical branding, making sure every project we take on reflects integrity, accessibility, and a real commitment to creating positive change. It’s not just about making things look good, it’s about building trust, creating connections, and making sure your brand reflects the heart of what you do.
Metro-Designs isn’t just a marketing and design studio, it’s a creative partner that genuinely cares about your mission. We’re here to listen, collaborate, and create something that not only stands out but also makes a real impact. Let’s build something meaningful together!
Brandilyn Hallcroft
Owner and Founder
I have always been drawn to the intersection of creativity, psychology, and strategy. In 2006, I launched Metro-Designs, a business dedicated to branding, design, and marketing that makes a real impact. It was my second attempt at building a creative agency, following my first venture, Receptive Imagination, which I loved for how it captured my creative process. However, I quickly realized that a name people could easily spell and remember was just as important as the vision behind it.
With 25 years of experience in marketing, design, and branding, I have worked across industries, from corporate and nonprofit to wellness and mission-driven businesses. My career has been built on understanding the psychology of design and how visual storytelling can shape connections between brands and their audiences. Over the years, I have managed marketing strategies for multiple businesses, overseen branding projects from concept to execution, and developed data-driven campaigns that engage and inspire.
In addition to Metro-Designs, I founded Metro-Events, my Etsy and Zazzle shop specializing in digital and printed custom designs for party supplies, decorations, and invitations. Metro-Events brings creativity to celebrations, offering high-quality, customizable designs that make every occasion unique.
I also launched Journals to Healing, a collection of guided journals designed to help people through self-reflection and personal growth. My psychology, marketing, and design background has allowed me to create tools that look good and serve a deeper purpose.
Throughout my career, my focus has remained the same. I am passionate about helping businesses and organizations craft authentic, meaningful branding that connects with their audience on a deeper level. Whether through design, content, or strategy, my goal is always to create work that resonates, inspires, and drives impact.
Creative Director
Kirsten Creel
Owner and Director
Relationship Builder
I specialize in bringing creative visions to life through branding, design, and strategic marketing, all while fostering strong relationships with our clients and community partners. My passion lies in helping businesses craft compelling brands that resonate with their audience and drive meaningful connections.
At Metro-Designs, we understand that great design is more than just aesthetics. It’s about storytelling, strategy, and impact. Whether it’s branding, digital marketing, print media, or custom design solutions, I work closely with businesses to develop creative, high-quality designs that reflect their identity and elevate their presence in the market. My role is not just about creativity. It’s about understanding client needs, offering innovative solutions, and building lasting partnerships to ensure long-term success.
I have always been drawn to creative problem-solving and relationship-building, shaping my career across multiple industries. Before stepping into the design and branding world, I spent years in finance, client relations, and event planning. I developed a strong foundation in organization, communication, and high-level service. These experiences allow me to bring a strategic, client-focused approach to every design project.
I hold a Bachelor of Science in Recreational Management and Youth Leadership. My education gave me the tools to understand how to create meaningful experiences—something I now apply to every aspect of branding and design.
Beyond my professional life, I am a proud mother of four and deeply value family, creativity, and community involvement. I believe in balancing career, personal passions, and family life, which fuels my creative approach and inspires me.
You can find me hiking, swimming, oil painting, or playing piano when I'm not working on branding strategies or collaborating with clients. These activities keep me grounded and provide endless inspiration for my work. I also firmly believe in lifelong learning and continuously seek new ways to grow creatively and professionally.
I thrive on collaboration, innovation, and helping businesses bring their brand visions to life. Whether you’re looking to refresh your brand, enhance your marketing, or create something unique, I would love to work with you.
Penny Tindall
Publisher
Neighborhood Outreach
I’m Penny Tindall, your local Vegas Valley Community Outreach partner! My passion is connecting businesses with the right audience through innovative print and digital advertising solutions. As the publisher for Best Version Media in Las Vegas, I help local businesses build their brand and gain visibility in high-value communities. Our print publications reach homeowners directly, and our digital marketing solutions ensure your business stays in front of them—whether on their coffee table, tablet, laptop, or phone!
I specialize in working with businesses and non-profits to create effective, affordable advertising that strengthens our local neighborhoods. I believe in the power of community and love collaborating with business owners who want to make a lasting impact. Let’s connect and brand your business to Las Vegas locals!
Beyond my professional work, I am passionate about giving back to our community. I actively support local non-profits, featuring them in our publications to raise awareness. I specialize in animal charities, at-risk youth, and senior community programs. For me, community isn’t just a place; it’s a network of people supporting each other.
In addition to publishing, I am a Realtor serving the Greater Las Vegas and Henderson areas. Whether you’re looking to buy, sell, or rent, I’m here to guide you. As an iBuyer Certified Realtor with cash buyers ready, a VA Certified Realtor, and a Certified Probate Realtor, I have the expertise to handle even the most complex real estate needs.
I am proud to be the mother of three wonderful daughters, Cassandra, Kallista, and Kendall, who inspire me daily. My family shares a love for travel and adventure, with each of us exploring different parts of the world. From Cassandra’s European trips to Kallista’s academic travels in Italy, Scotland, and Ireland, our experiences shape our perspectives and deepen our appreciation for diverse cultures.
A commitment to bringing people together is at the heart of everything I do, whether through publishing, real estate, or community outreach. I believe in the power of strong neighborhoods, local businesses, and giving back. As we move forward into another year, I encourage kindness, connection, and supporting the people around us.
Hayleigh Hayhurst
Podcast Producer
Partner
Hayleigh Hayhurst is the founder of Espresso Podcast Production, a full-service podcast management agency offering end-to-end services covering every stage of podcasting—from concept and launch to editing to audience growth and monetization. We help clients focus on sharing their expertise without the technical or creative hurdles.
In addition to her client work, Hayleigh hosts two podcasts: Employee to Boss, focusing on entrepreneurship and business growth, and the Podcast Café, a show that aims to elevate the craft of podcasting for both beginners and seasoned creators. Beyond her professional life, Hayleigh is a Seattle-local who enjoys visiting coffee shops and spending time with her rescue dog, Captain.
Hayleigh’s journey with Metro-Designs began through a mutual connection when she and Brandilyn worked together on a podcast project for a client. From the moment they met, something clicked. When Brandilyn decided to revamp and restructure Metro-Designs, it was only natural to reach out to Hayleigh and invite her to partner in expanding client services.
They recognized their shared passion for ethical marketing and creative storytelling, so Hayleigh became a valuable partner to the Metro-Designs team. With her expertise in Podcast Production, she plays a key role in enhancing the company’s mission. Her dedication to innovative and impactful marketing continues to help Metro-Designs clients grow and evolve within their own businesses.
You can find more information at https://www.espressopodcastproduction.com or via email hello@espressopodcastproduction.com.
Chezaray & Veronica
Photographers
We’re Chezaray and Veronica, the creative minds (and hearts) behind the camera at Metro-Designs. Our journey began with a shared love for visual storytelling while working at Desert Foothills Magazine. That’s where we first crossed paths with Metro-Designs—photographing Penny and Brandilyn, whose photos you can now see featured proudly on their website.
With over 25 years of experience in the photography industry, we’ve had the honor of working with everyone from Hollywood royalty to hard-working entrepreneurs. But one thing has remained constant: our passion for capturing serious business professionals in a way that reflects their strength, authenticity, and personal brand.
As business owners, we understand the hustle, the heart, and the never-ending to-do lists that come with being self-employed. That insight allows us to connect so deeply with our clients—we’ve lived it, too.
People often ask, "How do you manage being married AND business partners together 24/7?" Our answer? We’re simply better together. From client shoots to creative direction to late-night Netflix binges, we’ve learned to balance it all. Collaboration is our foundation. Yes, we challenge each other. Yes, we sometimes disagree (we’re human, after all). But the respect, trust, and love we’ve built over the years always bridge any gap.
One of our sacred rules? No cell phones in bed—or during our treasured morning coffee meetings. Those quiet moments are when some of our best ideas are born.
We complement each other in all the right ways. Where one of us is weak, the other steps in strong. That harmony has shaped our business and strengthened our bond as partners in life and work.
To us, there’s no separation between personal life and professional life—it’s all just life. And we love living it, together.
You can find more information at: www.chezarayphotography.com