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Logos - noun: logo; plural noun: logos
a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.
Designing a good logo requires assistance from a professional graphic designer. Before a logo is designed, there must be a clear explanation of the concept & values of the brand as well as understanding of the target audience. Broad steps in the logo design process include research, conceptualization, refinement of a chosen design, testing across your target audience, and finally production of the chosen logo design.
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